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Ipsos Update – February 2025
Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Global attitudes to housing and house prices
The Ipsos Housing Monitor is a new 30-country study looking at how people perceive their own and their country’s housing situation, and the challenges facing both.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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57% globally think their country is not doing enough to meet its infrastructure needs
People continue to recognise infrastructure’s ‘double dividend’ but see substantial room for improvement.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Attitudes towards same-sex relationships shift towards greater inclusivity in Singapore
Increased opposition towards Section 377A, support for same-sex parents and a willingness to speak up against unfairness towards the LGBTQ community point to a growing acceptance of same-sex relationships among Singaporeans.
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Singaporeans' receptiveness to second-hand packaging for online purchases
Study shows that Singaporeans are receptive to second-hand packaging for online purchases; expect brands to do more to protect the environment.