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Beyond Satisfaction: Creating Emotional Attachments to Exceed Expectations in Singapore
Ipsos in Singapre Deep Dive into CX Global Insights 2025: Unveiling National Insights and Findings from Our Global CX Benchmarking Study.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Know the New America: April 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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CX Signals GenAI: Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews
Harness the power of social media and reviews to help improve your Customer Experience (CX).
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Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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The Ipsos Education Monitor 2024: Widespread support for banning social media for under 14s and acceptance that kids today have it harder
How accurately do global citizens perceive their education systems?
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Missions for the Modern Marketer - A TikTok & Ipsos Report
In an ever-evolving marketing landscape, marketers must keep up with the times to maximise new channels and measurement techniques. Here are four missions for modern marketers to embark on to elevate strategies, deliver impact, and ensure sustainable business growth.
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Singaporeans’ Outlook for 2024: Top worries remain with new perspectives on AI, data privacy, and the role of technology.
47% of Singaporeans report that 2023 was challenging for them and their families; 71% of citizens feeling hopeful that 2024 will be a better year for them.
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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.