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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Attitudes to love, romance and relationships
The Ipsos Love Life Satisfaction Survey brings together how satisfied people are with the love in their life, their sex lives and their relationship with their partner.
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The Ipsos Education Monitor 2024: Widespread support for banning social media for under 14s and acceptance that kids today have it harder
How accurately do global citizens perceive their education systems?
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Growing Acceptance of LGBTQ+ Rights in Singapore, But Generational Divides Remain
Following the repeal of Penal Code 377A in Singapore in November 2022, the state of LGBTQ+ support in Singapore is notably progressive, particularly among younger generations, as evidenced by high levels of acceptance and support for LGBTQ+ rights.
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The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring
Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Earth Day 2024: Changing Attitudes and Actions Towards Climate Change
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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Singaporeans' Attitude Towards Gender Equality
Two-thirds believe that the pursuit of women's equal rights adequate, majority unbiased in leadership preferences