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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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Social media: Should governments shut it down in times of crisis?
The Sri Lankan government shut down some social media access after a terrorist attack in April.
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
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Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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The Susceptibility of Singaporeans Towards Fake News
Ipsos study finds that while 8 in 10 Singaporeans are confident that they can spot 'fake news', 45% admit that they have incorrectly believe 'fake news' stories