Valentine's Day 2024: Love Life Satisfaction in Singapore and in Asia
Singapore, 14 February 2024 - Ipsos, one of the world's leading market research companies, unveils the results of their latest global survey on love life satisfaction conducted among ~24,000 people in 31 countries, of which includes ~500 Singaporeans.
Key findings for Singapore:
- Three-quarters (74%) of Singaporeans consider themselves to be happy.
- About the same proportion of Singaporeans (76%) say they are satisfied with feeling loved. Among those who are married or partnered, this figure rises to 88%; for single people it’s 70%.
- The vast majority (82%) of Singaporeans are satisfied with their relationship with their spouse/partner.
- Just over three in five of Singaporeans (62%) are satisfied with their romantic/sex life.
Love is in the air for most Singapore couples this Valentine’s Day. An impressive 82% of Singaporeans report feeling satisfied with their partner or spouse. This was a shared sentiment between both genders (82% men, 83% women). However, amid high satisfaction rates with partners or spouses, the survey reveals only 62% of Singaporean adults report satisfaction with their romantic or sex lives.
Beyond romantic relationships, the survey explored other human relationships that could contribute to an overall sense of contentment as a notable 74% of Singaporeans consider themselves to be in a state of happiness, 70% say they feel appreciated, and 69% say they are satisfied with their social life.
With familial relationships, 84% of Singaporeans indicated satisfaction with their relationships with parents, siblings, and cousins, and 87% indicated satisfaction with their relationships with their children. Outside of the family, 78% of Singaporeans expressed satisfaction with their friendships, and 73% with their co-workers.
Findings Across the Asia Pacific (Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Thailand)
Across the Asia Pacific region, Indians report the highest satisfaction with their romantic or sex life (76%), this is followed by China (75%), Thailand (75%), Indonesia (73%), Malaysia (63%), Singapore (62%), New Zealand (60%), Australia (53%), South Korea (45%), and Japan (37%). In India, Millennials top the list at 79%, followed by 76% of Gen Zers, 74% of Gen Xers and 69% of Boomers saying they’re satisfied with their romantic/sex lives.
Indians also report the highest satisfaction with feeling loved (84%), this is followed by Indonesia (81%), Thailand (80%), China (80%), New Zealand (78%), Malaysia (77%), Singapore (76%), Australia (74%), South Korea (63%), and Japan at 51%. in Japan, where people are the least satisfied with being loved, there’s a 11-percentage point gap between the satisfaction level of men (45%) feeling loved in comparison to women (56%).
In the region, Thais report highest satisfaction with their relationship with their partner or spouse (92%), this is followed by Indonesia, Malaysia, and New Zealand (all at 88%), then China (85%), India (83%), Singapore (82%), Australia (80%), Japan (69%) and South Korea (68%). South Koreans were the least likely to be satisfied with their romantic relationship out of 31 countries where Ipsos did polling and there’s a gender satisfaction gap there with 73% of South Korean women saying they’re satisfied versus 64% of men. On the flipside, people in Thailand reported being the most satisfied with their relationship with their partner/spouse and men (94%) and women (91%) there report very similar levels of satisfaction.
