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Ipsos Omnibus is now available on the Ipsos.Digital Platform
A fast, cost-effective, reliable solution available in DIY or DIY assisted mode
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Earth day 2021: globally people wonder what's the plan to tackle climate change
A new global study by Ipsos, conducted online among adults across 30 markets between February 19 and March 5, 2021 shows that a Global Market Average of only 31% agree their government has a clear plan in place for how government, businesses and people themselves are going to work together to tackle climate change. A third, 34%, disagree.
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Ipsos Perils of Perception: climate change
Around the world people say they understand what actions they need to take to combat climate change, but do they really?
The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth -
Unpacking Unknown Unknowns
A run-through of the what, why, and how of unknown unknowns in social intelligence.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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The implications of COVID-19 on our diet & health
Almost a third of people globally have gained weight during pandemic, despite awareness of link between obesity and COVID-19 outcomes.