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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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82% APAC consumers agree 'I need to do more to look after my mental well-being'
Mental health is as much of a priority as physical health. Look for
ways to support both. -
85% APAC consumers agree ' I would like more control over decisions about my health'
While there is a widespread belief in the power of science to solve major health problems, people still want to retain control
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74% APAC citizens with they could slow down the pace of their life
Busy, stressful lives mean that people need time out
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57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children
The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
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83% APAC citizens say the world is changing too fast
Helping people feel stable and valued helps them to deal with uncertainty and inequality
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72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more
There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
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85% APAC consumers agree that it is up to everyone to work out their own set of principles to guide their decisions
Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
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74% APAC consumers think globalisation is 'good for my country'
Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
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June 2023 Global Consumer Confidence Index shows contrasting trends among the world’s largest economies
Sentiment down in the U.S. and Germany, but up in Britain and at a 10-year high in Brazil; Expectations index in Turkey plummets