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Top 5 worries for Thais in the first half of 2025
Income decline, job insecurity drive consumer caution, while "Cakeism" mindset persists
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Ipsos Update – April 2025
Canada, Italy, Women's Day … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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March 2025: Consumer confidence down globally as three sub-indices decline significantly
Sentiment falls sharply among Latin American countries. Thailand's consumer sentiment reflects the broader regional trend of decline.
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Thailand's Happiness: A Delicate Balance Between Finances and Well-being
79% of Thais report being happy, securing 6th place globally
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Ipsos Update – December 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Inflation rates may be falling, but people expect further price rises
In the seventh edition of the Ipsos Cost of Living Monitor we find, despite falling inflation rates, people are still feeling the pressure.
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11th wave of the Future Risks Barometer: In a world in polycrisis, never has the feeling of vulnerability been so strong
Ipsos and AXA publish today the 11th wave of the Future risks report. Conducted among a sample of 19,000 people representative of the national populations within 15 countries in the world and +3,000 risk experts within 50 countries, this study measures and classifies the levels of fear but also the feeling of vulnerability in the face of 25 different life risks.
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Ipsos Generations Report: Unpacking Generational Shifts in Thailand
Uncover the evolving values and behaviours of Thai consumers - from digitally-native Gen Z to a growing silver generation
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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Earth Day 2023 – Is concern and focus slipping on climate change?
A new global Ipsos survey of 21,231 adults reveals that, on average across 29 countries, just under a third (31%) of people agree that their government has a clear plan in place for how government, businesses and people are going to work together to tackle climate change. Agreement has fallen since last year by an average of eight percentage points across the 26 countries surveyed both in 2022 and this year.