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益普索觀點 — 透過提升品牌價值在通貨膨脹的浪潮中穩定航行
在台灣，消費者物價指數（CPI）在 2023 年第四季度持續下降，成功扭轉了第二季度和第三季度的上升趨勢，由高點的 3.05 下滑至 1.79，幾乎回到了 2023 年 6 月的水平。
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益普索觀點 — 疫情後的旅遊新商機：醫療觀光與數位游牧
在2022年10月台灣邊境解封後，出境人次快速竄升，直至今年10月已恢復疫情前的8成水準，然而海外觀光客的入境人次卻仍在6成的低檔徘徊。在國人報復性出國現象持續、國際旅客來台人次緩步上升的困境下，台灣該如何回應後疫情時代的「觀光逆差」？
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疫情後仍動盪的 2023 年：生活壓力下的聰明消費、環保更要獨特、多元混搭風格， 創新商機成轉機
即便全球逐漸從疫情中復甦，世界仍不斷面臨挑戰與變化。本文聚焦台灣市場的現況，找出 3 個消費習慣的轉變，並提供創新案例給讀者參考。
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – November 2022
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion. -
Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Ipsos Update - July 2022
Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.
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Ipsos Update - April 2022
This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.