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透過IBN (貝氏網路) 精準分析醫藥業代服務績效
醫藥業代代表製藥公司，透過即時、準確、可靠且科學化的服務，全力支持各個專長領域的醫生，以獲得最高的滿意度。Sales representative is representing pharmaceutical company to provide physicians across therapy areas with services to support them in attaining the goals with the highest satisfaction, by providing timely, accurate and reliable scientific engagement and services.
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一個亂丟棄的世界:塑膠包裝和包裝廢棄物面臨的挑戰
益普索最新的全球顧問調查 (Global Advisor Survey) 顯示，全球有高達8成的民眾認為製造商應當將包裝的製造減量以利於循環利用和回收再生。Our latest Ipsos Global Advisor survey finds 80% of people around the world saying that manufacturers should be obliged to help with the recycling and reuse of the packaging that they produce.
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迎接數位時代的品牌健康追蹤度調查
對於許多品牌主來說，定期的追蹤品牌健康是不可或缺的投資。就像人類的健康檢查一樣，定期品牌健檢可提供檢視自身品牌競爭力變化的線索，同時也是追蹤競爭品牌的有效工具。而隨著品牌溝通工具與傳播環境的變化，傳統的品牌健康追蹤調查也需要有新的思維，像是納入social intelligence的指標與工具就是品牌不可忽視的趨勢。
For many brand owners, regular tracking of brand health is an indispensable investment. Just like human health checkup, regular brand health checks provide clues to examine the competency of your brand and serve as an effective tool to track competitors as well. With the changes in brand communication tools and media environment, traditional brand health tracking surveys also require revamp, included covering social intelligence, which is a trend that brands can't ignore.
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四種方法讓敏捷研究成為創新的推手
在當今超高速發展的世界中，“敏捷”(agile)是每個企業，每個行銷人員和每個研究人員都想要的。但究竟什麼是敏捷性呢？它只是意味著快速與靈活嗎？還是，還有更多呢？In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean? Or, is there more to it?
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閱聽眾測量5.0
我們正在進入閱聽眾測量（Audience Measurement）的第五個時代。為適應瞬息萬變的媒體環境，測量方式正重新地被校準，全面理解受眾的需求也達到高峰。同時，在這個時代，比起技術上的障礙，經濟與政治更是阻礙進步的因素。
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns. -
演算法的時代
本文將介紹，我們是如何盡可能地在受訪者能接受的時間內，獲得更多受訪者的資訊。在上一個章節中我們介紹了資料歸屬（data ascription），這一篇將繼續介紹資料融合（data fusion）及其他統計方法及其應用。
The purposes of this paper is how we extract as much information as possible from our respondents.
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演算法的時代 章節 1/2 - 資料歸屬（Data Ascription）
本文將介紹，我們是如何盡可能地在受訪者能接受的時間內，獲得更多受訪者的資訊。
The purposes of this paper is how we extract as much information as possible from our respondents.