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ESG Priorities for Multinational Corporations
Meeting citizen-consumers where they are and addressing their needs
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Ipsos BEV BCI —— 台灣純電動車品牌市場競爭力表現
本文透過益普索的品牌價值模型 (BVC, Brand Value Creator) 來分析消費者對台灣市場電動車BEV品牌的態度，以及各品牌表現受市場因素的影響。
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IPSOS BCI 指數 - 台灣純電動車品牌市場競爭力表現
全球純電動車時代已經來臨，雖然台灣市場起步較晚，也逐漸跟上快速成長之態勢。本文透過益普索的品牌價值模型來分析各品牌在消費者心中的競爭表現 ，以及影響品牌表現的市場因素。
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物聯網發展與汽車產業革新
回想三、五年之前，如果談到汽機車產業未來的發展，絕大多數人聯想到的不外乎是不用加油的「電動車」，或是共享經濟商業模式下發展出的乘車平台「Uber」。不過就在短短幾年之間，以電力驅動的汽機車，早已從實驗室中的模型跨入你我日常生活之中；電動機車Gogoro在街頭巷尾穿梭，早已成為台灣人不陌生的景象；Tesla電動車充電站也開始出現在賣場、旅館等公眾場所，擁有一台電動車似乎不再那麼高不可攀。
When we talked about the future of automotive industry 3 to 5 years ago, most people could think of nothing else but “electric vehicle” or sharing economic business model, “Uber”. Within a few years, electric vehicles have stepped into our everyday life from the laboratory. It is not unfamiliar for Taiwanese people to see e-scooters, Gogoro, weaving in between cars and streets and Tesla charging stations expand to hypermarket, hotel, and other public areas.
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民族誌：不經過濾的現實視角
民族誌最初是用來瞭解遙遠地區文化的方法，而它能將行為置於研究的核心，以新的方式觀察消費者的世界，以幫助我們挖掘潛在的機會。
Ethnography was originally used as a method to understand tribes or cultures in distant lands, now it helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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東協汽車產業正在翻轉汽車市場
過去幾十年，汽車產業OEM（原始設備製造商）都將策略著重在擁有大量人口及明顯成長潛力的市場，比如說中國、印度及巴西等等，但近年世界各地的傳統汽車產業業績持續停滯或下滑，反倒是東協等國之發展逐漸引人注目。Ipsos Business Consulting針對東協幾個在汽車產業上具有相當潛力且活躍的新興國家市場提出預測及分析。
Over the past decade many OEMs had strategies that focused on emerging markets that had obvious growth potential, notably China, India and Brazil. As they review their growth strategies, the case for investment in one of the world’s most dynamic automotive clusters – ASEAN – becomes most compelling.