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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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益普索觀點 — 邁向永續包裝：翻轉未來的關鍵旅程
包裝設計是實現全方位永續策略的一個重要環節。然而，當企業在不同的市場和產品類別中運營，並且希望透過規模化達到環保轉型的效果和利潤時，這就變成了一項複雜的議題。
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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The Rewired Consumer - Tetra Pak Index 2021
The pandemic has forced people to rethink their priorities and behaviours as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
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實現及突破非快速消費品市場的六大行為科學原理
行為經濟學（透過心理學的不同流派了解及預測經濟行為的科學）強調許多行為背後都有其原理，心理學家或者行為經濟學家通常研究人們在作出決定或選擇之前，各種選擇、印象和偏好的形成過程，且在許多情況下，這些行為都是自發的、不一定是完全透過深思熟慮的結果。
隨著時間的過去，他們發現許多行為科學的機制與一般人類推理的心理理論，也就是系統1和系統2這個「雙重過程」的架構密不可分。系統1是快速的、直覺的，大部分來自過去經驗，系統2則需高度的推理（但不一定是完全有意識地或自我反應/射性地），因此過程會較長。
Behavioral Economics highlights many of the principles underlying behavior. In particular, psychologists or behavioral economists are wont to show how we frame our options, form impressions and construct preferences before we “secede” or choose, all of which run on auto-pilot rather than ‘full-on” rTeceasoning processes in many instances.