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We found 32 results matching with your query. Refine by
  • Society

    Ipsos Update – August 2023

    Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

    2 August 2023
  • Society

    Data Dive: How motherhood is viewed around the world

    In five infographics, we uncover how people feel about everything from whether being a mother/wife is a woman’s main role in society to stigma surrounding fathers taking the lead with childrearing.

    22 May 2023
  • Media & Brand Communication

    文化智商:品牌與廣告如何成功跨文化傳播?

    為什麼有些廣告在一個國家的效果很好,在另一個國家的表現卻不如預期?品牌在進行跨文化行銷時,應注意些什麼?

    22 November 2022
  • Society

    Nation Brands Index 2022: Germany finishes first again with Japan and Canada rounding out the top three nations

    Germany finishes in first place again, while Japan overtakes Canada for second place — its best performance since 2018, when it also ranked second. Japan sees strong reputational rankings on the Exports, Tourism, and Culture indices. The United Kingdom’s ranking drops again in 2022, moving from fifth to sixth. Russia’s ranking falls to the bottom three nations.

    2 November 2022
  • Society

    Ipsos Update - October 2022

    Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

    1 September 2022
  • Media & Brand Communication

    歡笑是最好的良藥

    調查顯示,有81%的消費者喜歡具有幽默感的品牌,然而卻只有28%的人對品牌的幽默感成功產生共鳴。品牌廣告要如何透過了解不同世代的幽默感偏好,來與目標顧客建立連結?

    12 August 2022
  • Society

    Do you bike to work? You’re in the minority.

    Only 12% of adults, on average, across 28 countries said they commute by bicycle.

    3 June 2022
  • Society

    Ipsos Update - June 2022

    Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.

    1 June 2022
  • Society

    London maintains top “city brand” ranking from 2020 to 2022. Paris rises to second and Sydney lands in third.

    London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities:

    25 April 2022
  • Society

    Love (and business) unlimited: Valentine's Day has gone global

    Valentine’s Day is now widely celebrated all over the world: Majorities in most of 28 countries surveyed plan to do something special with their loved one this February 14.

    9 February 2022
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