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後疫情時代下的「宅經濟」與「食經濟」: 防疫仍要好吃、好玩，創新商機崛起
「Covid-19已經永遠改變了人們的生活方式，」英國《經濟學人》雜誌（The Economist）不約而同指出，即使各國政府已經紛紛解封，多數人的生活型態已經不同以往。在這股轉變下，消費者的習慣有哪些轉變？又能從中找到哪些未來創新之道？“Covid-19 seems to have changed lifestyle for good”, the Economist pointed out. Even if most countries have eased restriction, people’s way of living have changed. Under the circumstances, how the consumers behaviors have transformed? What can business do to innovate?
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新冠肺炎顛覆了食品消費行為，品牌與零售業者如何讓顧客一再回流？
新冠肺炎顛覆了我們的食品消費行為和零售業者也爭先恐後地優化線上與線下服務。根據益普索Ipsos最新的調查顯示，消費行為的不同、App設計上的瑕疵、零售通路商業模型與防疫措施的不一致，都代表著零售業者仍有改善空間。這也突顯了品牌可以透過強化消費者體驗以在不同通路上吸引並留住更多消費者。
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危機時的汽車產業客戶體驗管理
面對面互動在過去數百年幾乎是所有產業服務客戶時的關鍵環節，面對COVID- 19大流行後大眾生活習慣及消費行為改變，汽車製造商和經銷商比其他產業更需要重新檢視調整其銷售和服務流程。Like all industries where a key component of service delivery is conducted face to face, the unprecedented COVID-19 pandemic requires that automotive manufacturers and dealership immediately adapt and reassess their sales and service process.
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新興及發展中國家的受訪者對於新型冠狀病毒持有不少迷思
益普索(Ipsos)最新的調查顯示，訪問的16個國家對於新型冠狀病毒各自擁有不同的看法，尤其在新興及發展中國家的民眾持有不少迷思。Theories about how the coronavirus can spread varies across 16 countries with some myths holding more prominence in regions like emerging markets, according to the latest survey by Ipsos.
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因為擔心新型冠狀病毒的疫情越來越嚴重，多數人希望能封鎖邊界
多數人希望能封鎖邊界因為擔心新型冠狀病毒的疫情越來越嚴重。Majority of people want borders closed as fear about COVID-19 escalates.