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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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The Power of Barbiecore and Why It Matters
Ready for an intriguing perspective on Barbie? The Ipsos Malaysia Qualitative team takes you on an exploration of ‘Barbiecore’ – a global consumer trend that’s much more than a movie narrative.
During these challenging, post-pandemic times, Barbiecore brings a breath of fresh air by invoking feelings of joy, escapism, and resurging nostalgia. It's more than a doll or a movie; it's a movement embracing the power of femininity like never before.
Join us as we uncover how it harnesses a sensory brand strategy to captivate audiences, crossing borders, age groups, genders, and socio-economic lines. Let's step into the pink-tinged movement that is Barbiecore!
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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June 2023 Global Consumer Confidence Index shows contrasting trends among the world’s largest economies
Sentiment down in the U.S. and Germany, but up in Britain and at a 10-year high in Brazil; Expectations index in Turkey plummets
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Ipsos at Cannes Lions Festival 2023 to demonstrate how Creativity x Empathy puts the extra in the ordinary for brand success
At Cannes Lions, Ipsos experts we will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.
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談論世代勢在必行 —— 加深對世代的理解
行銷充斥著刻板印象、熱門話題和陳腔濫調。21世紀的前二十年裡，延續時間最長的行銷議題集中在1980年代後期出生的千禧世代，他們被稱為將徹底顛覆商業模式的新一代。
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Two global religious divides: geographic and generational
Ipsos Global Advisor survey reveals changes in beliefs and attitudes toward religion among both high-income and emerging countries and across age groups.