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  • Customer Experience Advisory

    Driving continuous Customer Experience (CX) improvement and customer centricity.

  • Customer Experience Analytics

    Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.

  • Voice of the Customer

    Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.

  • Customer Experience

    Delivering a Return on Customer Experience Investment.

  • Mystery Shopping

    Measuring the delivery of Brand and Customer Experience promises.

  • Customer Experience

    共享移動交通工具未來的發展趨勢

    在益普索 “移動未來” 系列的白皮書中, 我們探討了汽車共享與共乘移動工具未來的發展趨勢。In The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.

  • Customer Experience

    換檔再上:神秘客如何驅動更好的車主滿意度

    換檔再上: 在汽車神秘客計劃中應當關注什麼呢？汽車製造商和經銷商對神秘客計劃又有何期待？Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?

  • Consumer & Shopper

    在數位浪潮下，品牌如何重新贏回消費者的心?

    近年來電子商務的快速崛起造成對實體通路業者之巨幅衝擊。從經濟部統計處最新公布的經濟情勢顯示，各個國家透過網路購物占零售業營業額之比重逐年升高。因受惠於網路環境佳與高普及之智慧型手機，增加了線上購物的方便性，也使得台灣電商市場的銷售金額越來越高。The rise of e-commerce has caused many physical channel operators to suffer in recent years. According to the latest economic trend released by the Department of Statistics, Ministry of Economic Affairs, share of e-commerce sales in total retail industry has increased year over year worldwide. Taiwanese e-commerce retailers are booming with continued revenue, benefiting from the mature Internet environment, massive smartphone usage, and the convenience of online shopping.

  • Customer Experience

    消費者中心：從態度到現實

    消費者比過去更能影響他們與品牌之間的關係；他們的心聲事關重大，能對品牌的行為產生強大的影響。品牌必須學習更迅速地反應，並跟隨六個簡單而具決定性的準則。
    More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour. Brands must learn to be increasingly agile and follow six simple and decisive principles.

  • Customer Experience

    定義「手工」啤酒

    面對它風靡市場的情勢，大一點的品牌迅速反應，收購較小的啤酒製造商，然後發行自己的「手工」產品。較小的製造商因此開始質疑，如果大品牌有能力生產「手工」啤酒，那「手工」啤酒到底是什麼？它對整個產業的意義又是什麼？Bigger brands are reacting swiftly, buying up smaller breweries and launching their own ‘craft’ products. But it’s driving smaller producers to question; if large brands have the capability to create ‘craft’ beer, what actually is ‘craft’ beer, and what does this mean for the industry as a whole?

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