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We found 134 results matching with your query. Refine by
  • Media & Brand Communication

    從《魷魚遊戲》的成功,看打造優質內容的關鍵

    我們又能從這部2021年最熱門且寫下收視紀錄的影集中學到什麼?

    10 February 2022
  • Society

    Love (and business) unlimited: Valentine's Day has gone global

    Valentine’s Day is now widely celebrated all over the world: Majorities in most of 28 countries surveyed plan to do something special with their loved one this February 14.

    9 February 2022
  • Society

    46% say that they are interested in the upcoming Beijing Winter Olympics

    Public interest in the Winter Olympics varies widely across between the 28 countries surveyed, with host China showing highest anticipation and figure skating in gold medal position as the most popular sport.

    2 February 2022
  • Society

    Pharmaceutical and banking companies and governments are now seen as more trustworthy

    New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.

    17 January 2022
  • Media & Brand Communication

    診斷:藥品廣告的本質仍是廣告

    DTC廣告往往比一般廣告具有更突出的表現,但品牌仍需小心使用同一套千篇一律的DTC廣告公式

    12 January 2022
  • Society

    Global predictions for 2022

    Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.

    17 December 2021
  • Media & Brand Communication

    大眾對於分享個資給科技公司的態度更加開放 —— 但仍存在上限

    注意:有71%的消費者表示,若有一間公司在未經允許的情況下洩漏他們的敏感個資,他們將會停止所有與該公司的商業行為。

    7 December 2021
  • Consumer & Shopper

    One month ahead, are people ready for Christmas yet?

    Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end of year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.

    26 November 2021
  • Media & Brand Communication

    廣告中的女性

    正面形象的力量 —— 形塑更美好的社會並打造更成功的品牌

    6 October 2021
  • Media & Marketing Testing

    Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.

    21 September 2021
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