Ricerca
-
How technology can fuel behavioral research – and enrich your insights
This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research
-
The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.