Ricerca
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The third moment of truth: perchè il packaging sostenibile è diventato una necessità per le aziende
Una maggiore sensibilità legata ai temi ambientali porta le aziende a ripensare le vecchie scelte legate al packaging
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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.