Ricerca
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When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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Empowering the Empowered Consumer
With 65% saying that in a world of so much choice, brands I trust are more important to me than ever, this is a must-see webinar for all marketers.
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Future-Proof Your Brand
We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
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AppLife
Applife è una App esclusiva Ipsos che utilizza il cellulare per la realizzazione di ricerche qualitative.
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Path to Purchase
Comprendere le dinamiche del percorso d’acquisto degli shopper, al fine di ottimizzare la strategia della marca relativamente all’utilizzo dei diversi touchpoint: quali touchpoint attivare, per quale scopo e in quale momento del percorso di acquisto del brand.
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Come far crescere la propria marca?
In questo Point of View Luciano Maccarani, Ipsos Marketing, ci racconta quali sono i passi per far crescere la propria marca.