Ricerca
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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Device Agnostic: What Marketers Need to Know
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021.
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Brand Purpose: What’s the Point of You?
Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
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Ipsos Encyclopedia - Social Intelligence
Social Intelligence (often used interchangeably with "Social Listening," "Social Media Monitoring," or "Social Data Analysis"), is the process of monitoring and analysing digital conversations and media, with data captured from social media, blogs, news sites, forums, etc through the use of advanced technology like web crawlers and APIs.
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Soluzioni Overnight
Le metodologie Overnight permettono di valutare, ottimizzare e verificare la coerenza alla strategia di Insight, Idee e Concetti
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Device Agnostic
Un numero sempre crescente di partecipanti alle ricerche di mercato vuole compilare il questionario, utilizzando il proprio dispositivo mobile (smartphone, tablet e laptop).
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Mobile
Negli ultimi anni, abbiamo assistito al un vero e proprio boom nella diffusione dei cellulari in tutto il mondo. Non solo il numero di utenti mobili è aumentato a livello globale, ma si è verificata una forte crescita anche dell’utilizzo che i consumatori fanno del proprio mobile in svariate attività quotidiane, come per esempio la visione di video, il fare acquisti o semplicemente l'accesso a Internet.
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Comunicare al tempo della “too much information”
Come può la marca riuscire ad attirare ancora l'attenzione dei consumatori? Ecco la domanda a cui cerca di dare risposta Andrea Loreti di Ipsos Connect