Ricerca
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Consumer Confidence National Index Down Slightly
This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
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Empowering the Empowered Consumer
With 65% saying that in a world of so much choice, brands I trust are more important to me than ever, this is a must-see webinar for all marketers.
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Consumer Confidence National Index Unchanged from October
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
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Path to Purchase
Comprendere le dinamiche del percorso d’acquisto degli shopper, al fine di ottimizzare la strategia della marca relativamente all’utilizzo dei diversi touchpoint: quali touchpoint attivare, per quale scopo e in quale momento del percorso di acquisto del brand.