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Passen Sie Ihre ESG-Strategie an die Verbrauchererwartungen für Ihre Kategorie an
Unternehmen investieren zunehmend in ESG-Initiativen (Umwelt, Soziales und Unternehmensführung), um Vorschriften, Trends und Verbrauchererwartungen zu erfüllen. Das Verständnis dieser Erwartungen ist entscheidend, um ESG-Strategien mit den Werten der Verbraucher in Einklang zu bringen und Markenerfolg zu erzielen.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Short hits of retail truth
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
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The impact of COVID-19 on how we eat
An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
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The future of healthcare market access: three disruptors & three enablers
What disruptive trends will shape the healthcare landscape of the future? What will companies need to do to facilitate successful delivery of value and access?
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Connected Health: A roadmap to success
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?