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Außenseiter und die Maschine: Warum KI allein die kreative Effektivität nicht knacken kann
Im zweiten unserer Artikel zum Thema „KI in der Werbung“ untersuchen wir die Vorteile und Grenzen der Verwendung von KI in der Anzeigenentwicklung.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising…faster.
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Should Brands Try to Change the World?
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course
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It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.