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Falschinformationen entschlüsseln: Warum wir auf Fake News hereinfallen
Um die Desinformationskrise zu bewältigen, ist es von entscheidender Bedeutung, die Faktoren zu verstehen, die die Fähigkeit einer Person beeinflussen, zwischen echten und gefälschten Nachrichten zu unterscheiden.
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Television is the primary news source for 75% of EU citizens
A dedicated Eurobarometer survey conducted by Ipsos for the European Parliament takes an in-depth look at media habits, trust in different media sources as well as attitudes towards the threat of disinformation.
Messen von Printreichweiten
Verstehen und maximieren der Zielgruppen für Printmedien.
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24th annual European Affluent Survey
F. Scott Fitzgerald once famously said that ‘the rich aren’t like you and me.’ Findings from our latest Affluent Survey in Europe bear this remark out in several respects. Notably, they seem to be able to squeeze more hours into their days than exist! They work harder, play harder, they are heavier consumers of media, more frequent shoppers and still have time to travel the world – in style of course.