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Reality TV's Viral Power: How the Middle East Turns On-Screen Drama into Cultural Phenomena
Reality TV in the Middle East is no longer just a guilty pleasure, it has evolved into a cultural powerhouse.
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Spotlight*Qatar: Money And Finance
Financial stability remains to be a key life priority for people in Qatar.
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The 2025 Ramadan Handbook – UAE Edition
The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
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Iraq Consumer Sentiment Index Q4 2024
Results of the fourth quarter of 2024 Consumer Sentiment report released by Ipsos, reveal that the Iraq Consumer Sentiment Index (ICSI) stands at 58.5.
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Spotlight*KSA: Views on Brand Engagement
As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.
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Spotlight*Qatar - Views on Leisure & Entertainment
People in Qatar frequent leisure & entertainment activities and seek diverse experiences.
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Understanding Consumer Behavior in Saudi Arabia: Pre-Post Black Friday Insights
Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.
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Spotlight*KSA - Online Shopping Behaviour & Attitudes
As part of the Spotlight*KSA series, this report explores public attitudes and behaviour regarding online shopping in Saudi Arabia.
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Spotlight*Qatar: Travelers' Behaviour & Attitudes
Despite the rising costs, travelers in Qatar continue to embrace independent travel and adventurous exploration, with staycations offering a popular and affordable alternative.
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Spotlight*KSA - Shopper Behaviour & Attitudes
Despite valuing products over experiences, shoppers in Saudi Arabia are quite deliberate in their purchase decisions.