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2021 Mobility Navigator 資料
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Spotlight*KSA: Views on Brand Engagement
As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.
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From a Transaction to an Interaction: The Emotional Side to Shopping
A point of view on the emotional side of shopping, authored by Ramesh Redekar, Service Line Leader - Brand Health Tracking at Ipsos in UAE, and Mahmoud Shammout, Head of Research, and Insights at TikTok METAP.
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
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The Anatomy of MENA 2020 Ad Spend
Elie Aoun, CEO Ipsos Media Middle East & Africa discusses MENA 2020 ad spend.
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Global public backs COVID-19 vaccine passports for international travel
Survey finds mixed views about mandating vaccine certificates for everyday activities
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Flair Saudi Arabia 2021 - Attractiveness and Uncertainties
A comprehensive publication about the attractiveness and uncertainties in the Kingdom.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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The power of research panels
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.