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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ipsos Digital now LIVE in Australia
Ipsos Digital is an automated self-service platform that offers a range of agile market research tools to give you faster access to insights and research solutions.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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Creative|Spark Digital
Creative|Spark Digital helps you evaluate the power of your creative using live environments to help you launch effective digital advertising in as little as 24 hours.
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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
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Spark Your Business
Creative|Spark gives you the insights you need to launch the most effective piece of advertising in as little as 24 hours
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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?