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Spotlight*Kuwait: Money and Finance
Discover how Kuwaitis are navigating their finances, balancing savings with challenges like overspending and financial worries. Dive into the details in our latest Spotlight*Kuwait report.
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
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2019 CIGI-Ipsos Global Survey on Internet Security and Trust
With most (86%) admitting to having fallen victim to it. three-quarters (78%) are concerned about online privacy & majority (53%) feels more concerned about this, compared to one year ago.
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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Marketing Launches MENA’s First Consumer FinTech Survey
The growth of financial services firms is exponential and continues to thrive. Investments in FinTech have seen a 50% increase in the last two years, and the region will be home to over 250 FinTech startups by 2020.