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The Business of Social Networking
Our Canadian Inter@ctive Trends Report has been tracking online behaviours of Canadians for over 15 years, and we will continue to monitor and report on this trend in the months and years to come.
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What is Loyalty Without Choice?
In this installment of Simply Loyal - a regular column focused on understanding why people are at risk of switching brands/suppliers and what to do about it in simple, practical terms - we respond to a questioned posed by a reader about what her company should be doing to measure and manage loyalty under conditions of being a monopoly. The specific business is to provide training programs for employees of other organizations.