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Consumer & Shopper

Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful

How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
14 March 2025
Society

Though Most Canadians Feel Achieving Gender Equality Is Important to Them, Gender and Age Gaps in Opinion Persist

63% of Canadians say achieving equality between men and women is important to them personally
7 March 2025
Society

Progress and Polarization: Global Attitudes Toward Gender Equality in 2025

Ipsos' International Women's Day Survey Reveals Mixed Views on Gender Equality Advancements and Societal Tensions.
6 March 2025
Society

Outsmarting Digital Deceptions: Fewer Scam Encounters Among Older Canadians Compared to Younger Generations

84% of Canadians Confident in Detecting Email Scams, Yet Only 57% Can Identify Home Smart Device Intrusions
3 March 2025
Society

43% of Canadians Need Debt Help: Exploring the Gaps in Financial Literacy During Debt Literacy Month

There Is Perceived Stigma and Embarrassment Around Seeking Help For Serious Debt Issues.
3 March 2025
Society

Affordability, Healthcare, and Relationship with The Us Top-of-mind Issues Among Canadians

Rising US Tensions Push International Relations Higher on Canadians' Priority List
26 February 2025
Society

Poilievre and Carney Lead in Dealing with Trump, Yet Doubts Persist

Canadians Divided on Leadership Strength in Navigating a Trump Presidency
26 February 2025
Society

Ford Knocking on The Door of Historic Third Majority

Liberals and NDP Race to Form Official Opposition
26 February 2025
Society

Liberals Take Lead for First Time Since 2021

Renewed Liberals (+10) Drawing Support from Conservatives (-5), NDP (-4), and Bloc (-3)
25 February 2025
Society

Bring Your Personas to Life with CX PersonaBot

Using Ipsos Facto, our secure generative AI platform, we bring personas to life as CX PersonaBots in AI-Powered Interactions on a Secure Digital Platform, allowing easy access for all stakeholders and employees.
21 February 2025