Search
-
Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience?
-
Conversations with AI Part IV: AI-assisted knowledge libraries and curation
How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.
-
Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
-
How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
-
New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
-
Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
-
Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
-
What Is Self-Care? Four Takeaways From Social Data
Our analysis shows a shift away from superficial, appearance-based definitions of wellness towards a more balanced approach that prioritizes mental health, mindfulness, and nutrition.
-
Climate Change: How the Conversation Is Heating Up on Social Media
A new Synthesio report analyzes climate change conversations around the globe
-
Fashion Weeks: Has K-Pop stolen the shows?
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.