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Food for Thought: Recent shifts identify new opportunities
Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
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Conversations with AI part III: How AI boosts human creativity in ideation workshops
By changing perspectives and rephrasing the issues, better answers can be found.
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ESG – a time for leadership, focus and communication, but above all action
Concluding from the latest Ipsos ESG Council report, it's increasingly clear ESG's role as an agent for positive change.
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Don’t Gamble on Advertising Effectiveness
Revisit our on demand webinar to hear insights from our research and a showcase of best practices on how creativity can drive advertising effectiveness in the gaming sector
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Women Executives Whose Advertising Aims to #BreaktheBias
Revisit our on demand webinar featuring Ipsos research exploring current consumer perceptions of gender bias in marketing and advertising.
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The Most Influential Brands in Canada, 2021
While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.