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Affluent Optimism Up
America's Affluent are looking forward to 2012 with a renewed sense of hope and with full agendas.
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Dispelling the Myths of the Fuzzy Front End
Exciting. Creative. Evolving. Challenging. Confusing. Scary.
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Tasty Morsels: Hot Food Trends in Canada
Trends change. We at Ipsos know that very well. Measuring and tracking trends and brand performance is our business! So we are going back into to field to measure the appetite of today’s consumers. What are they hungry for? What are they buying? And what new trends are emerging when it comes to eating and dining?
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Smart Insights on Smartphones in Canada
Ipsos Reid been tracking smartphone penetration and consumer behavior in Canada for several years now, but only recently have the numbers captured our attention.