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Gambling Industry Research
Discover Ipsos’ specialized knowledge & research solutions for lottery, gambling, iGaming, player health, and regulatory compliance.
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Don’t Gamble on Advertising Effectiveness
Revisit our on demand webinar to hear insights from our research and a showcase of best practices on how creativity can drive advertising effectiveness in the gaming sector
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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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The Most Influential Brands in Canada, 2022
While Google, Amazon and Apple round out the Top 3, this year’s biggest Gainers (Spotify, TikTok, Winners) are climbing the ranks quickly. Here’s why.
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How Sports Organizations Support the LGBTQ+ Community
There have been challenges to engaging with the LGBTQ+ community in sports in recent times. Here's the data.
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Using Social Insights to Measure the ROI of Event Sponsorships and Partnerships
As more consumers turn to social platforms to engage with events, social listening helps brands determine the real value of their investments.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Betting that if it’s built, they will come
Paige Schoenfeld examines the generation barriers for sports gambling. Her vice: Horse racing.
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Will Canada’s cannabis market eat into holiday alcohol sales?
Featured in the recent Report on Business, Cannabis Professional Edition of The Globe and Mail, this article explores holiday consumption.