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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
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Environmental Sustainability Insight Series
Take a look at our detailed series exploring the segmented landscape of engagement, challenges and opportunities.
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Environmental Sustainability: From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Environmental Sustainability: Shifting Dimensions
This segmentation represents the ‘here & now’ within the current political and socio-economic context.
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Speeding Between the Gates
Read more about our agile stage-gate framework where multiple stakeholders and teams can launch an innovation without losing the initial intended promise, originality and ability to disrupt.
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We’re more than our senses
Ipsos' product testing-centered framework provides an understanding, and utilization of, product testing processes and results to guide brands along the journey to success.
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Getting It Right Podcast
Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.