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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Turn Beer Into Bucks: What Influences Shoppers' Decisions to Buy?
Canadian Grocer Magazine, April 2016 - Canadians are often characterized for their love of lagers. But which beer consumers are likely to come to your store? Baby boomers lead the beer drinking pack, according to Ipsos' Alcohol Consumption Tracker.
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Conversations with High Net Worth Canadians
Ipsos UU conducted interviews in the homes of High Net Worth Canadians for this syndicated qualitative study - speaking with participants that reflected a broad generational makeup.