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We need to talk about generations - Understanding generations
Explore our deep dive into generational and demographic analysis. Our experts unpack why current received wisdom around different generations can be misleading.
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.
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Full House: Engaging Today's Player in Canadian Casinos
At Ipsos, our Lottery and Gaming practice studies the habits, attitudes and desires of Canada's gaming population. We ask them what they are looking for in casino entertainment, what their expectations are, what they do inside the casino, how much they spend and how they rate the entire experience.
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Discovering Canada's Players
If the idea of a casino conjures up images of Las Vegas, Monte Carlo or Atlantic City or of Hollywood flicks with James Bond or Nicolas Cage, it is quite likely that you're a bit out of date on what casinos in 2013 look like or that you are not the target audience for this article.