Search
-
The Power of Product Testing with Synthetic Data
Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
-
Synthetic Data: A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.
-
Harnessing the Power of Generative AI for Marketing Insights
At Ipsos, we've been at the forefront of this AI revolution. Here’s how.
-
Designing an ESG strategy: How Ipsos can help
We give businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all.
-
How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
-
New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
-
Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
-
Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
-
Fashion Weeks: Has K-Pop stolen the shows?
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
-
How Sports Organizations Support the LGBTQ+ Community
There have been challenges to engaging with the LGBTQ+ community in sports in recent times. Here's the data.