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The Power of Product Testing with Synthetic Data
Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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What Is Self-Care? Four Takeaways From Social Data
Our analysis shows a shift away from superficial, appearance-based definitions of wellness towards a more balanced approach that prioritizes mental health, mindfulness, and nutrition.
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Why is cryptocurrency still confusing?
Social data reveals what’s holding consumers back from embracing crypto
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Using Social Insights to Measure the ROI of Event Sponsorships and Partnerships
As more consumers turn to social platforms to engage with events, social listening helps brands determine the real value of their investments.
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The Path Forward Webinar Series
Revisit our broadcasts for timely insights to help inform your business recovery strategies.
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Monitor the Online Spread of the Coronavirus to Understand its Global Impact
Coronavirus has become a growing topic on Social Media with 24 million posts shared in the last two months. Learn how the virus’s impact on the economy is the #2 topic discussed online.