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The Power of Product Testing with Synthetic Data
Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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Global Views on Building Back After COVID-19
Revisit our dynamic panel discussion with insights gleaned from our online communities.
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Monitor the Online Spread of the Coronavirus to Understand its Global Impact
Coronavirus has become a growing topic on Social Media with 24 million posts shared in the last two months. Learn how the virus’s impact on the economy is the #2 topic discussed online.
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Ethnography
Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Business Consulting
Ipsos Business Consulting provides practical advice for your business or organization built on fact-based consulting approaches. We help business leaders and organizations worldwide build, compete, and grow in the marketplace by making idiosyncratic, permanent, and significant improvements in overall performance.