Search
-
Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.
-
Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
-
Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
-
Education Scholarships Should Get Top Priority in Next Federal Budget
While Most Believe Education Scholarships Should Get Top Priority in next Federal Budget, When given Full Range of Choices Canadians Opt for More Money Transferred to Provinces for Healthcare, Education and Social Assistance Spending over All Other Potential Measures