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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Human Curation in an AI world
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.