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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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How Lead Users Can Help You Ride the Innovation Wave
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.