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Are You Leveraging Your Path to Purchase as a Path to Growth?
Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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The Rising Tide of Next Generation Cancer Treatments
Today, advancements are coming thick and fast. The emergence of immunotherapy has helped to redefine cancer treatment. Even though we are now several years out from the initial launch of these agents, and expectations have been slightly tempered by real world experience, immunotherapy continues to generate considerable excitement.
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Ipsos Update - October 2017
Welcome to the October edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Economic Pulse of the World - September 2017
The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 45% of global citizens rating their national economies as ‘good’.
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Ipsos Update - September 2017
Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Economic Pulse of the World - August 2017
The average global economic assessment of national economies surveyed in 26 countries is up two points with 45% of global citizens rating their national economies as ‘good’.
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Ipsos Update - August 2017
Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Global Reputation Centre - FAQs
This in-depth publication from the Ipsos Public Affairs team provides answer to some frequently asked questions about corporate reputation, CSR, and how we help clients to avoid crises.
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The Economic Pulse of the World - July 2017
The average global economic assessment of national economies surveyed in 26 countries is down two points with 43% of global citizens rating their national economies as ‘good’.
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Using Social Intelligence for a Sharper Vision of Your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.