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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Drive Growth, by Understanding the Reality of How People Choose Brands
Reality Check - The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.