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How HNWIs navigate economic uncertainty while prioritizing luxury experiences and longevity.
The latest Global Wealth and Lifestyle Report explores how today's HNWIs navigate contrasts between economic uncertainty and their growing desire for wellbeing-focused luxury.
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Global worry about the impact of Trump’s economic policies
In a new 29-country study we look at what the world thinks about President Trump’s economic policies and tariffs.
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Voices of Europe: A Call for Change
After Europe Day, EuroPulse reveals a key truth: most people sit in the hopeful, frustrated middle, not rejecting the EU, but urging it to do better.
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Personas in the Age of AI: Swiss insights
Explore AI persona bots' transformative power for companies and in market research, which bring insights to life, and discover more about essential guidelines for responsible use.
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Progress and Polarisation: Global Attitudes Toward Gender Equality in 2025
Ipsos' International Women's Day Survey Reveals Mixed Views on Gender Equality Advancements and Societal Tensions.
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Pride month 2023: 9% of adults identify as LGBT+
Public opinion across 30 countries is widely favorable to protecting transgender people from employment and housing discrimination, but divided on other measures
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Trust is on the rise for many professions; influencers and politicians seen as least trusted
In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.
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The Forces Reshaping the World's Attitudes: Navigating Uncertainty in Switzerland and Beyond
This year as we unveil the Ipsos Global Trends, we have collaborated with Handelszeitung in the scope of providing key insights.
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More than one in two feel their country needs to do more on its infrastructure needs
The 2024 Global Infrastructure Report from Ipsos and the Global Infrastructure Investor Association (GIIA).
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.