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Digital Banking: Is your app hitting the right notes with your customers?
A well-designed banking app experience can build positive brand associations, but what can traditional banks learn about improving the online user experience?
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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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European Mobility becomes more and more electrified : growing popularity of electric bikes, while the consideration for EV stays high
Europ Assistance (“EA”) today announced the international findings of their 2nd edition of the Mobility Barometer. The survey was conducted among 8,000 people across 8 countries in Europe: Belgium, France, Germany, Italy, Portugal, Spain, Austria and the Czech Republic. It tracks Europeans' mobility habits. The survey was taken between December 14th 2023 and January 18th, 2024.
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Revolutionizing User Experiences with Ipsos UX: Navigating the Technological Landscape
Ipsos UX user-centered approach guides businesses through tech transformations, focusing on customer satisfaction and loyalty. With custom methodologies and a global team of experts, Ipsos is committed to enhancing user experiences across various industries.
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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Why respondent centric research drives quality insights
To ensure optimal data quality, insights and recommendations, it is critical for clients and research agencies to respect the needs of research participants.
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Ipsos teams up with UN Women-convened Unstereotype Alliance to fight harmful stereotypes
The Unstereotype Alliance campaign is the result of an Ipsos survey carried out across Brazil, South Africa, Turkey, the US and the UK revealing that close to three-quarters (73%) of people will witness stereotyping, yet under a third (30%) will actively challenge it.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
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Ipsos Answers Esomar’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.