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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Why respondent centric research drives quality insights
To ensure optimal data quality, insights and recommendations, it is critical for clients and research agencies to respect the needs of research participants.
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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Listen to us - A selection of Ipsos' finest podcasts
Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.
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Customer Perspective: a podcast about CX and Channel Performance
Customer Perspective is a podcast exploring all things Customer Experience and Channel Performance. We publish new episodes every week/couple of weeks.
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Ipsos UX Webinar | Better User experience for a stronger customer engagement: discover winning strategies
The average First Contact Resolution (FCR) across industries is 53% only. This is the KPI with the greatest impact on the quality of your customer service, on your ability to recruit new clients and to retain current ones.
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success