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Digital Banking: Is your app hitting the right notes with your customers?
A well-designed banking app experience can build positive brand associations, but what can traditional banks learn about improving the online user experience?
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Ipsos Webinar | Gen Z: Myth vs. Reality - Don't let misconceptions derail your digital communication strategy
Join Ipsos Switzerland for an exclusive webinar on June 20th, where we'll separate fact from fiction, debunk myths, and empower you with consumer insights.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Ipsos Generations Report 2024: Are we prepared for population decline?
The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue
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Ipsos Global Consumer Confidence Index
Each month, Ipsos tracks attitudes of consumers in 29 markets on the current and future state of their local economy, their personal financial situation, the employment climate, and their purchasing and investing confidence.
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April 2024: Consumer confidence largely up in Europe
In contrast, sentiment is mixed in the Asia-Pacific and Latin America.
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2024, A Crucial Election Year
A selection of key indicators produced by Ipsos around the world, highlighting potential shifts in the political landscape.
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Data Dive: Majority across the generations think things are broken, declining and rigged
In five points, we look at who politicians are likely attracting with their glass half-empty messaging as a historic global election year grinds on.
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Ipsos @ Cannes Lions 2024
Successful brands harness understanding of their context to get ahead. Brands shape people’s expectations and use empathy and creativity to deliver brand success. Figuring out the citizen behind the consumer and the person behind the citizen, Ipsos guides brands on their journey to success.
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Ipsos Webinar | Maximizing Portfolio Performance in Turbulent Times
Join Ipsos exclusive webinar – From Chaos to Clarity – to learn more about how to effectively manage your product line against tough economic headwinds and consumer heighted pricing sensitivity.